The venture originated in Australia when our founder, Greg McLardie, received a phone call from Australian rock lobster fisher leaders who were desperately concerned about the future of their industry. The middlemen controlling the supply chain process were maximising their own profits, threatening to destroy the fishers’ livelihoods. Their control was also giving rise to quality control issues and lack of visibility around provenance. This desperation drove Two Hands to reinvent the supply chain model into an ethical space for both producers and restaurants.
To provide a solution to fishers, we had to win the hearts of chefs. We spoke to countless chefs and found symmetry in the pain points of both producers and chefs. Our whole journey has fiercely focused on eliminating pain points for producers and chefs, which is the essence of the significant moat around the Two Hands business model.
We have created a marketplace, uniquely combined with blockchain-authenticated connection between producers and restaurants. The result is an ethical re-invention of the current producer supply chain by removing unnecessary middlemen and linking producers directly with customers and laser-like focus on eliminating pain points for users.
1. Redistribute profits back to producers and buyers
2. Foster direct relationships between producers, chefs and consumers
3. Replace domineering middlemen for a more transparent supply chain
4. Track & trace from source: improve ethics, food security and sustainability
Passionate about making a difference
The essence of a noble human being
Fostering & Embracing Innovation