The venture originated in Australia when one of our co-founders, Greg McLardie, received a phone call from Australian rock lobster fishermen leaders, who was desperately concerned about the future of the industry. The middlemen controlling the supply chain process were maximising their own profits, threatening to destroy the fishermen's livelihoods. Their control was also giving rise to quality control issues and lack of visibility around provenance. This desperation drove Two Hands to reinvent the supply chain model into an ethical space for both producers and restaurants.
To provide a solution to fishers, we had to win the hearts of chefs. We spoke to countless chefs and found symmetry in the pain points of both producers and chefs. Our whole journey has fiercely focused on eliminating pain points for producers and chefs, which is the essence of the significant moat around the Two Hands business model.
We have created a marketplace, uniquely combined with blockchain-authenticated connection between producers and restaurants. The result is an ethical re-invention of the current producer supply chain by re-engineering the relationship with middlemen, authentically linking producers directly with customers and a laser-like focus on eliminating pain points for users.
1. Two Hands manages the entire process, starting with orders from the restaurant.
2. A customised, unique QR code, to leverage digital trust and bespoke technology, is applied from farmgate. Data is uploaded with each change of custody to restaurant, to ensure full traceability.
3. Middlemen become service providers, no longer taking product ownership. We instead use fintech (leveraging the product orders) to ensure all parties are paid according to their preferred terms. The result is less cost, more transparency, accountability & collaboration.
4. Restaurants scan the QR code when the product arrives to see the producer's sacred story, the beauty of the growing region, sustainability information and blockchain dashboard of the product's journey.
5. We generate over 20% savings from our re-engineered supply chain. With these savings, we:
- always pay producers above market rate
- chefs pay the same or less for a value-added product
- take our 14% transaction fee - our users do NOT pay to use our platform.